The Advisors' Blog

This blog features wisdom from respected compensation consultants and lawyers

January 21, 2020

Airbnb Announces “Stakeholder” Pay Metrics

Liz Dunshee

On Friday, Airbnb announced a detailed “stakeholder” approach to governance and company-wide compensation. It identifies five key groups of stakeholders (including shareholders) – as well as principles for serving each group and detailed metrics to track progress against those principles. The plan also says this about compensation:

Third, we are linking our adherence to our principles to goal-setting and employee compensation. Specifically, our principles and metrics are integrated into the company goal-setting process and are a central component of our company bonus program for all employees. Several metrics will be considered when we award bonuses to our Employees, including but not limited to progress on our stakeholder principles, such as our progress on guest safety.

Airbnb will report on its progress at a new “Stakeholder Day” – according to this NYT interview with the company’s CEO, that day will be similar to a traditional annual meeting but with a broader invite list that includes customers, hosts and employees. This WSJ piece ponders how the company’s approach will work out when it launches its expected IPO later this year.

This is further evidence of the pressure that companies are facing to consider environmental, social & governance factors in their board structures and business operations – including demands to incentivize management’s focus on ESG goals through executive pay. Mark your calendars for our upcoming webcast – “Tying ‘ESG’ to Executive Pay” – to hear Aon’s Dave Eaton, Southern Company’s James Garvie, Mercer’s Peter Schloth, and Willis Towers Watson’s Steve Seelig discuss how to handle the growing demands – and challenges – to including ESG metrics in executive compensation plans.

January 16, 2020

Glass Lewis Peer Group Submission Deadline

– Lynn Jokela

Now that Glass Lewis has made the switch to CGLytics for pay-for-performance modeling, as Liz blogged in December, Glass Lewis peer groups are changing.  As explained in this F.W. Cook blog, historically, Glass Lewis relied on Equilar’s peer of peers approach.  Now, Glass Lewis will incorporate 8 different factors when assessing the appropriateness of a single peer.  Glass Lewis says the change in methodology to select peers will result in less overlap between a company’s self-disclosed peers and the peers that Glass Lewis will use to evaluate pay-for-performance.

Importantly, Glass Lewis allows companies to submit their compensation peer group directly to Glass Lewis and the deadline to submit your peer group to Glass Lewis is the end of this month if you file your proxy statement anytime between now and July 31, 2020.  Here’s a Q&A from Glass Lewis about the peer group change that includes a link to submit your peer group to Glass Lewis.

January 15, 2020

Clawbacks: Shareholders’ Continued Push for “Reputational” Triggers

– Lynn Jokela

Shareholders continue to scrutinize how clawback policies apply to situations of “reputational harm” – the latest examples coming in the form of shareholder proposals from a group of proponents led by the NYC Comptroller. One of the proposals was prompted by a company terminating its CEO “without cause” – i.e. with severance – despite attributing the termination to a violation of company policy. In a letter to the company’s board, the shareholders called on the company to:

– Modify the clawback policy to empower the Board to apply it in cases where an executive’s actions violate the Company’s Standards of Business Conduct, or when those actions damage the Company’s reputation

– Require approval from a majority of shareholders for any future exemption from the general policy requiring forfeiture of unvested equity grants at termination of employment

– Adopt corporate governance enhancements to the Company’s approach to preventing sexual harassment – specifically, assign a standing committee oversight responsibility for sexual harassment prevention system-wide, add sexual-harassment prevention to its director skills matrix, conduct a comprehensive review of the company’s policies and report back to shareholders by year-end 2020

In its announcement for this proposal, the NYC Comptroller’s office points out that it’s successfully negotiated expanded clawback policies at nearly a dozen companies. According to this separate announcement, another recently submitted proposal urges the target company’s board to adopt a clawback policy that will:

Provide that the Committee will (a) review, and determine whether to seek recoupment of incentive compensation paid, granted or awarded to a senior executive if, in the Committee’s judgment, (i) there has been misconduct resulting in a violation of law or Company policy that causes significant financial or reputational harm to Company and (ii) the senior executive either committed the misconduct or failed in his or her responsibility to manage or monitor conduct or risks; and (b) disclose the circumstances of any recoupment if the circumstances of the underlying misconduct are public.

January 14, 2020

Another Tool for Reviewing Incentive Metrics

– Lynn Jokela

One size doesn’t fit all when it comes to incentive metrics – selected metrics vary across companies and they need to due to specific business strategies, peer practice, investor feedback, etc.

This recent article in Ethical Boardroom discusses how TSR correlation analysis can provide another tool in the shed to help compensation committees and management understand how incentive metrics track with TSR – in other words, “how one variable (i.e. TSR) is affected by changes in a second variable (i.e. financial performance metric) over time.”

As compensation committees work with their comp consultants, they consider a multitude of factors when selecting incentive metrics.  And many factors will impact TSR, for example, company-specific performance as well as macro-economic factors.  The article walks through a sample TSR correlation analysis – explaining the inputs and how to interpret the analysis. So, if you have an eye for stats, this method can help identify metrics that:

– Have historically had the strongest correlation with value creation

– Are the most volatile

– Are reasonable relative to key value drivers and metrics used by companies in similar businesses

 

January 13, 2020

More on “The ‘Holy Grail’: A Concise CD&A”

Lynn Jokela

Back in December, I blogged about a member’s quest for a “more rationale” CD&A. That conversation continued with a few other members chiming in our Q&A Forum (#1294). First:

Kudos to planning in advance and thinking this way. I think that a good, compliant CD&A should be able to be drafted in about 10 to 12 pages. Instead of long, narrative paragraphs and generic, multiple-year boilerplate, why can’t nearly all of the material information be provided in basic bullet points or charts/tables?

The “what” could be provided very concisely in charts/tables (think salary, bonus and LTI information), and the “why” could be provided in brief bullet points. I also think the other standard narratives (i.e., philosophy, objectives, management/consultant involvement, elements of pay, pay mix, impact of SOP vote, etc., etc.) could be provided in bullet points, or a chart, or other graphic elements.

The original poster responded:

Thanks very much for response. I think that it would be helpful if the SEC mimicked a high school English teacher, as in, “Please write an essay no longer than 2,500 words explaining to shareholders how your executive compensation program works, why your named executive officers received the compensation they did for the performance year, and how that compensation reflects your pay for performance philosophy.” Let’s be honest- virtually no one reads a CD&A, even if they claim to do so (cf. Finnegan’s Wake). Certainly an institutional investor voting 4,000 positions on say on pay is not, your Uncle Joe is not, and the proxy advisory firms, if they read a CD&A at all, only extract certain information necessary to complement their quantitative screens. Because of the involvement of lawyers, compensation consultants, HR personnel, corporate governance experts, and endless “best practices” suggestions, the typical CD&A has become a bloated document that brings to mind the description of a camel as a horse designed by a committee. Not that I mind having a job.

Then Liz recently chimed in by alerting people to this recent Equilar survey (available for purchase):

Maybe some people are taking your advice. Equilar just published a study showing that the average CD&A word count dropped for the first time in 5 years. Looks like companies may be relying more on graphs of alternative pay calculations to tell their stories:

– 75.8.% of Equilar 100 companies used a proxy summary in the annual proxy in 2018

– The word count of Equilar 100 companies’ CD&A portion saw a decline for the first time in five years, dropping to an average of 9,359 words in 2018

– The number of companies that included a pay mix graph fell six percentage points from 2017 to 2018, down to 78.8% of companies

– After hovering around 77.0-79.0%, the number of companies that included a compensation program checklist decreased by 3.3 percentage points from 2017 to 2018, down to 74.5%

– In 2018, 46.5% of Equilar 100 companies included a graph displaying an alternative pay calculation different from those displayed in the summary compensation table, such as realized or realizable pay

Personally, I think one issue is that moving from what most companies produce now to a shorter, condensed CD&A would be considered out of the ordinary and to a certain degree, groundbreaking. And who is willing to be the first to try this really short, concise approach given the risk of SEC comments, plaintiff litigation, and negative votes or recommendations? It’s encouraging to see that there may be a trend in the right direction.

January 9, 2020

High Pay Ratio Impacts Say-on-Pay…But “Spin” Won’t Help

Liz Dunshee

A recent paper from three B-School Profs might confirm what many people in our community have been advising: don’t over-explain your pay ratio. The research also suggests that high pay ratios are impacting say-on-pay & employee productivity. Here’s an excerpt:

We find that firms with higher pay ratios receive greater dissent on SOP proposals and have a higher likelihood of failing to receive majority support. These findings reinforce extant studies showing that SOP is a means for shareholders to express dissatisfaction with executive compensation practices (e.g., Cai and Walkling, 2011; Brunarski, 2015) and on vertical pay disparity at U.S. banks (Crawford et al., 2019).

We next explore changes in labor productivity, as prior work links employee pay disclosure to worker satisfaction and productivity (Card et al., 2012). We find that employee productivity gains are lower following the initial disclosure of a high pay ratio. These findings are consistent with the notion that larger pay differences between top managers and employees could reduce employee morale, leading to lower productivity (Rees, 1993; Green and Zhou, 2019). We find that most of the negative stakeholder outcomes arise from reporting an unexpectedly high pay ratio and when the value is larger than the majority of its industry peers.

We also present regression results that include the pay ratio and separate controls for CEO and median employee compensation. For most tests, we find the ratio has significant explanatory power beyond compensation levels, suggesting that it contains unique and informative content for stakeholders.

January 8, 2020

Tomorrow’s Webcast: “The Latest – Your Upcoming Proxy Disclosures”

Liz Dunshee

Tune in tomorrow for the webcast – “The Latest: Your Upcoming Proxy Disclosures” – to hear Mark Borges of Compensia, Alan Dye of Hogan Lovells and Section16.net, Dave Lynn of TheCorporateCounsel.net and Morrison & Foerster and Ron Mueller of Gibson Dunn discuss all the latest guidance – including the latest SEC positions – about how to use your executive & director pay disclosure to improve voting outcomes and protect your board, as well as how to handle the most difficult ongoing issues that many of us face.

January 7, 2020

Proxy Season: Compensation Considerations

Liz Dunshee

Here’s some pay-related proxy season recommendations from Hunton Andrews Kurth’s Tony Eppert:

1. Adopt an annual grant policy – this can act as an affirmative defense to any allegation that the company is timing the market

2. Consider a stock price forfeiture provision to avoid the drag of underwater stock options – but make sure such does not trigger the cancellation/regrant provisions of NYSE and NASDAQ listing rules

3. Adopt a separate equity plan for non-employee directors – since the ISS Equity Plan Scorecard doesn’t apply to a non-employee director equity plan, a separate plan would make it easier for the company to meet the minimum vesting requirements for its employee plan

4. Consider whether all or some of a non-employee directors’ compensation should be approved by the shareholders – e.g., annual fees, compensation caps/limits, fixed formulas, etc. – in order to help protect the decisions of the non-employee directors with respect to their own compensation

5. Consider bulking up your proxy’s “director pay” disclosure – the narrative that proceeds the non-employee director compensation table could discuss the pay philosophy, how pay is assessed, and benchmarking efforts

6. Consider revisiting “executive officer” determinations, implementing a deferral program, or restructuring severance payouts – to reduce the number of people subject to IRC Section 162(m) and thereby increase the deductibility of executive compensation

7. Consider whether to amend the equity incentive plan to allow for a higher net withholding rate – this might require shareholder approval (depending upon the design of the amendment), but the upside is that any equity plan with liberal recycling provisions should enjoy a longer life expectancy associated with the share reserve

January 6, 2020

Failed Say-on-Pay? Simply Paying Less Isn’t the Answer

Liz Dunshee

This Equilar blog summarizes the most common changes that companies make to their pay programs following a failed say-on-pay vote – the key is to emphasize pay for performance, not just to pay executives less. Here’s an excerpt (also see this Deloitte memo):

Just over half of the companies that failed Say on Pay in 2017 elected to make changes in compensation metrics or weighting. Compensation metric changes in 2018 generally consisted of modifiers or the addition of line-of-sight metrics to long-term incentive plans. iStar, for example, established a metric that would cap funding at the threshold level for the Annual Incentive Plan if total shareholder return is negative.

The second- and third-most prevalent changes embodied a shift toward performance equity and a reduction in overall pay or position. A shift toward performance equity resulted, most frequently, in a pay mix leaning heavily on variable pay, while a reduction in overall pay was marked by the removal of unique or one-time incentives.

Bed Bath & Beyond attracted significant attention in the last year with its Say on Pay results after another year of poor company performance. Following the vote in 2017, which only received 43.9% approval, the company only made one change to its compensation plan—the reduction of overall pay for its former CEO, Steven Temares. In 2018, Bed Bath & Beyond reduced CEO target compensation by 19%, which involved a $2.2 million decrease in the value of equity awards as well as the voluntary waiver of $500,000 of the Temares’ annual base salary.

However, these actions did little to appease shareholders and the 2018 plan garnered even less support, with only 21.4% of votes in favor. Bed Bath & Beyond serves as an example of how simply paying executives less will not suffice—shareholders want to see clear compensation plans that will result in visibly improved company performance.

January 2, 2020

162(m): Proposal Would Limit Post-IPO & Transaction Deductibility

Liz Dunshee

As Lynn blogged a few weeks ago, the IRS recently proposed regulations to implement changes to IRC Section 162(m) that are necessary under the 2017 Tax Cuts & Jobs Act. This Ropes & Gray memo takes a closer look at the impact that the proposed regulations would have on deductibility following IPOs, M&A deals, spin-offs, and other transactions (we’re continuing to post memos on the proposed regs in our “Section 162(m) Compliance” Practice Area). Here’s a few takeaways:

1. The Post-IPO Transition Relief for Newly-Public Companies Has Been Eliminated. The existing regulations under Section 162(m) provide a special transition rule for companies that have gone public. Under the transition rule, executive pay pursuant to plans and agreements that pre-date the Company’s initial public offering and that are disclosed to prospective shareholders are exempt from Section 162(m) for a certain period following the initial public offering as long as those arrangements are not materially modified. The proposed regulations preserve the existing rule for companies that went public on or before December 20, 2019, but eliminate it for companies that go public after that date.

2. Predecessor” Rules Will Make More Pay Nondeductible. Section 162(m) applies to any individual who was a covered employee of a publicly held corporation or any predecessor of a publicly held corporation for a preceding taxable year. The proposed regulations take a sweeping approach to determining what it means to be a “predecessor of a publicly held corporation.”

These rules are significant because the TCJA introduced the “once a covered employee, always a covered employee” requirement, which means that if executives of a predecessor company remain employed or otherwise in service or receive transition or exit packages, their compensation may be wholly or partially nondeductible.

3. Go Private Transactions. Many “go private” transactions in which publicly held corporations are acquired by private equity funds or other non-publicly traded acquirers result in a short taxable year for the target that ends on the closing. The proposed regulations make clear that compensation for this short taxable year in which the target was a publicly held corporation would be subject to Section 162(m). The result is that the deductibility associated with often substantial transaction-based pay to executives in such transactions (e.g., option or RSU cash-outs) would now be sharply curtailed or eliminated.